Our client is seeking a Digital Marketing & Communications Manager to join their team. They focus on creating innovative products for diverse verticals including Advertising, Broadcasting, eRetail, and Publishing, that help their customers become leaders in today’s global and very competitive digital content market. The company delivers a complete but simple solution to manage the total life-cycle of any digital asset from capture through processing to distribution. The products are visually intuitive, multi-platform, multi device, and well suited to the mission critical environment. They provide an intelligent tool set for managing digital content workflows on premise or within the cloud.
This role requires a highly motivated marketing executive who is familiar with traditional approaches to marketing, but highly proficient with digital marketing channels. The Digital Marketing & Communications Manager is responsible for driving creative and strategic campaigns to build awareness and to generate leads.
This is an individual contributor marketing role, where priorities will be dictated by your impact on revenue.
Bachelors’ degree in marketing, communications, or related discipline is required.
Reports To: CEO
Drive a measurable increase in market awareness (defined by leads) with customers, analysts, media and influential industry contributors.
To position the company as an innovative thought leader by creating content for sales proposals, website, social media, advertising, and trade shows.
Execute and report on all marketing tactics
Develop existing website, sales collateral, presentations and videos to support sales efforts
Monitor website and engage social media channels including SEO to increase market awareness
Leverage performance data to optimize content